Charles Schwab Director, Digital Marketing Strategy in San Francisco, California
We believe that , when done right, investing liberates people to create their own destiny. We are driven by our purpose to champion every client’s goals with passion and integrity. We respect and appreciate the diversity of our employees, our clients, and the communities we serve. We challenge conventions strategically to create value for our clients, our firm and the world. We live and bring to life the concept of ‘own your tomorrow’ every day. We champion our employee strengths, guide their development, and invest in their long-term success. We hire optimistic, results-oriented, curious, innovative, and adaptable people with the desire to help our clients and one another succeed.
As a company, we were established by Chuck at https://www.aboutschwab.com/press/leadership/charles-schwab over 40 years ago to champion Main Street over Wall Street, and to help Americans transform themselves from earners to owners. Through advocacy and innovation, we work to make investing more affordable, accessible and understandable for all. As we enter our fifth decade, we are looking for talented, innovative and driven people who believe they can help themselves, and our clients, create a better future.
The Director of Digital Marketing Strategy reports to the Senior Vice President of Content & Client Marketing, and is part of the team that oversees the most visible and influential channels for client engagement and acquisition growth, including Schwab.com at https://www.schwab.com/public/schwab/client_home , organic and paid search, email marketing, YouTube at https://www.youtube.com/user/CharlesSchwab , and content distribution in social and paid media.
This role will shape Schwab’s strategy for creating best-in-class digital marketing experiences for prospects and clients. This in turn will have significant impact on driving growth for Schwab’s retail business. In addition, the Director will lead special projects to execute on strategies as needed.
What you’ll do:
Act as strategy consultant to the Content & Client Marketing (CCM) team to develop digital channel strategy and plans in support of strategic initiatives:
Use data and insights driven approach;
Communicate strategy through compelling presentations
Lead special projects to implement strategies where needed:
Manage a cross-functional team
Opportunity to deliver results and build tangible capabilities – in addition to demonstrating strategic leadership
Source, curate and synthesize data to help the CCM team evaluate the impact of the channel experience and marketing programs they manage, and gain insights to drive continuously improving results:
Work with Analytics & Business Insights (ABI) and CCM to develop learning agenda, regular reports/dash boards and analyses
Act as consultant to CCM team to support the use of interactive reporting tools (Tableau) to conduct data analysis and discover insights
Develop internal communications and presentations that are delivered to cross functional teams and senior leadership to socialize team strategies, results and programs
Develop a deep understanding of our prospect’s and client’s mind set through information gathered through market research, the field and “voice of the client” from other sources
What you have:
Minimum of 5 years’ experience in business/corporate strategy, marketing analytics, product marketing or product management required
Bachelor’s degree required, MBA preferred
Prior experience in financial services preferred, but not required
Ability to translate complex and varied inputs including market data, market research, competitive positioning, clients insights, and more into actionable strategies that drive growth
Superior communication skills, both written and verbal, as well as the ability to develop concise and effective communications tailored to specific audiences
An adaptive, self-starter who can drive progress against goals and deadlines with minimal direction
Intellectual curiosity, a can-do attitude and the ability to learn quickly and thrive in a complex, dynamic environment
Skilled in operating at both strategic and tactical levels
Highly effective in collaborating across teams, building strong relationships with partners, and making connections among different projects/initiatives to develop integrated insights and strategies
What you’ll get:
Everyday Wellness: Healthy Rewards, Onsite Fitness Classes, Healthy Choices, Wellness Champions
Financial Fitness: 401k Match, Employee Discounts, Personalized advice, Brokerage discounts
Work/Life Balance: Sabbatical, New Mothers returning to work Program, Tuition Reimbursement Programs, Time off to volunteer
Inclusion: Employee Resource Groups, Commitment to diversity, Strategic partnerships
Not just a job, but a career, with an opportunity to do the best work of your life
Learn more about Life@Schwab at http://www.aboutschwab.com/careers/lifeatschwab/%22 .
Charles Schwab & Co., Inc. is an equal opportunity/affirmative action employer committed to diversifying its workforce. All applications are considered without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, protected veteran status (disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, Armed Forces service medal veterans), or based on any individual's status in any group or class protected by applicable federal, state or local law.
Charles Schwab & Co., Inc. will consider for employment qualified applicants with criminal histories consistent with San Francisco ordinance 17-14 and federal law and regulations applicable to Charles Schwab.
Position Located In: TX - Austin, CO - Lone Tree, CA - San Francisco